I have adapted the information in this article from my dissertation submitted to the University of The Free State in 2022. The Information and Communications Technology (ICT) business has been the most continually developing industry in the world since the turn of the century. It improves efficiency and expands the number of items offered to […]
THE PROBLEMS WITH SOUTH AFRICA’S eCOMMERCE LEGAL FRAMEWORK Read More »
A business structure is one of the first things you should decide on as an entrepreneur, and in South Africa, the type of business structure depends on the type of business. Below are three different business structures you should consider. A sole proprietor – In this case, you can trade as yourself and be the
The legalities of starting a business Read More »
I’ll get to it right away, this is a writ to grouch about Apple’s shady business practices, and before I go any further, I’d like to repentantly state that, yes, I am an Apple customer, and will most likely buy another Apple product soon. With a market capitalization of 2,69 trillion dollars, the company is
What is Marketing? In marketing, you use tools to convey your brand’s message to the public. Just as your products and services will change and evolve, so will your brand’s marketing output. Marketing is the act of promoting the advantages of a company’s goods and services through a series of actions, it is a series
An Overview Of Marketing And How It Should Be Executed Read More »
Building a business can be confusing if you don’t know what all of the buzzwords mean. And two concepts, in particular, tend to get mixed up: Marketing and Branding. In actuality, branding and marketing are two quite distinct ideas. To combine branding and marketing successfully, you must have a thorough understanding of both as a
Business Branding: What Is It And Why Is It Important? Read More »
